Gifting Stock to Non-Profit

Generosity Corner

By Rich Rice, Executive Director, WIND

November 24, 2019

“For it is in giving that we receive” Francis of Assisi

As we approach the holidays, we are bombarded with a variety of ways to give to those in need around the world. Catalogs are delivered that are designed to guide our giving and ask us to consider buying shoes, medicines, and even goats. The spirit of thankfulness and giving moves us to respond this time of year. Part of living in our global community makes it important to be generous with our resources. People are hard wired with hearts of generosity which swell during the Christmas season.  

There is an abundance of charities from which to pick. There are large (global) organizations and small (geographically focused) charities. There are a multitude of causes to which you can donate money, feed the homeless, provide water to a rural village, educate deserving children, save the whales, etc. The list is endless. Ultimately you will choose a cause that is important to you and an organization you trust.

Most of us will send a check to the organization or go to the charity website to make our donations using our debit card. Here is another option:

Have you ever considered gifting stock to your favorite charity?

It is simple and easy. When you donate stock to charity, you do not feel the impact from your personal cash accounts. In addition, you are allowed a tax deduction at the current market value of your gift, and you may potentially avoid costly capital gains.

The financial impact to a non-profit or 501(c)3 organization is immediate. Your stock will be sold and converted to cash to be used to meet the needs that the charity serves. Your stock gift can have an immediate, transforming impact!

Many non-profits have a stock account specifically designed to receive stock donations. This holiday season consider another approach to your giving. Contact your favorite charity and ask them about donating stock this year.

Note: Learn more about WIND’s stock giving program: https://wind-guatemala.org/donate/give-5/